We the Voters is a groundbreaking social impact and web campaign.
It inspires and activates an audience of millions by presenting the subjects of democracy, elections, and U.S. governance in a new, accessible, non-partisan format. 20 viral films are interconnected in an array of ancillary digital extensions across multiple platforms. The project incorporates real characters, dynamic storylines and celebrity influencers into films, apps and games that demystify how the government works and motivate Americans to seize the power of their vote. Initially launched during the 2016 Presidential race, the project continues to encourage voters to make informed choices by providing context for the urgent issues unfolding across America.
